This joint report from Northwind Climate and Ceres draws from monthly surveys of more than 2,500 U.S. adults and Northwind Climate’s proprietary analytics, which show that three in four consumers now actively or passively prefer sustainable products. The findings reveal an increased intent to buy sustainably over the past two to three years, but trust, clarity and value still determine whether consumers follow through. The research also points to a clear imperative for businesses responding to this demand.